This offering is tailored to help businesses successfully enter and scale in the U.S. market by addressing regulatory, commercial, and operational complexities. Through comprehensive diagnostics and strategic planning, we guide companies in navigating market entry challenges, securing commercial connections, and positioning their products for success. The focus is on minimizing risks and maximizing growth potential in one of the world’s most competitive and lucrative markets. 1. Market Diagnostic & Structure: o What is the size, structure, and potential of the U.S. market for our business? o Who are our competitors, and where do we have a competitive advantage? 2. Routes-to-Market & Success Variables: o What are the best routes-to-market for our products in the U.S.? o What critical success factors should we focus on to ensure a smooth entry? 3. Regulatory Path Advisory: o What are the key regulatory hurdles we need to address before entering the U.S. market? o How can we navigate these regulations efficiently to reduce delays and costs? 4. Commercial Connections: o How can we build relationships with the right distributors, partners, or retailers in the U.S.? o What strategies can we use to secure a strong foothold in the distribution channel? 5. Data Generation: o What market data do we need to refine our entry strategy and minimize risks? o How can we generate and leverage insights to better understand U.S. customer needs? 6. Product Development: o How can we adapt our products for the U.S. market to meet regulatory and consumer expectations? o What steps should we take to ensure successful product trials and positioning? 7. Strategy & Execution: o What does a realistic and actionable entry plan look like for our business? o How do we ensure operational readiness and scalability from Day 1 in the U.S.?

This offering is designed to align sales strategies, structures, and processes to drive measurable results. By assessing organizational performance, diagnosing inefficiencies, and developing actionable strategies, we enable businesses to accelerate both top-line and bottom-line growth. The focus is on optimizing salesforce effectiveness, fostering team alignment, and ensuring resources are allocated for maximum impact. 1. Diagnostics and Assessments: o Are our sales strategies, organizational culture, and KPIs aligned to achieve our growth goals? o What gaps or inefficiencies exist in our current sales processes and structure? How do we address these gaps? 2. Strategy and Structure Development: o How can we design a sales strategy and structure that drives both efficiency and effectiveness across our organization? o What adjustments do we need to make to align our sales and commercial teams for optimal performance? 3. Channel Analysis and Optimization: o Are we selling through the right partners and using the best channels to reach our target customers? o How can we ensure we’re capturing our fair share of the value chain while maximizing profitability? 4. Sales Optimization: o How can we improve pricing, streamline sales processes, and allocate resources more effectively? o What specific actions will accelerate our bottom-line growth faster than our top-line? o How do we identify, track, and improve the commercial KPI’s that are most impactful? 5. Implementation Preparation and Playbooks: o What practical steps and operational guides do we need to ensure successful execution of our sales strategy? o How can we enable our teams to sustain growth and adapt to changing market conditions? 6. Sales Enablement Tools: o Do our sales teams have the right resources, systems, and insights to succeed in competitive markets? o How can we empower them with the tools they need to close deals more effectively?